From Phrase Grenades to Meaningful Conversations with Liz Wendling
In this episode, Liz takes us on a journey through her 30-year career in sales, starting in fitness sales, where she quickly realized that traditional pushy tactics didn’t align with her approach.
We dive into the modern challenges of sales messaging, especially the flood of impersonal LinkedIn DMs and emails that peak after the New Year. Liz breaks down common sales communication missteps, including problematic phrases like "I would love to" and why creating invitations rather than issuing commands leads to better engagement. We also discuss how AI is amplifying outdated sales messaging issues instead of solving them. From 'phrase grenades' like "Hope you had a great weekend" to 'language landmines' like "Just following up,"
Liz shares how these small yet impactful phrases affect sales interactions. Plus, she reveals her approach to wrapping up meetings collaboratively—without forcing calendar commitments—and the importance of personalizing follow-ups based on relationship status. If you’re in sales (or just tired of bad sales outreach), this episode is packed with insights to help you communicate more effectively and build genuine connections.
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