Master LinkedIn Sales Without Being "Anti-Social"

Creating a Presence on LinkedIn

Your LinkedIn profile is your personal landing page—but it’s not about YOU!

Many sales professionals fall into the trap of using their profile to showcase how much they’ve saved customers or highlight their experience. But here’s the truth: Prospective clients aren’t interested in bragging. They want to know what value they’ll receive by working with you.

We’ll show you how to create a Value-Centric LinkedIn profile that resonates with your ideal clients from the moment they visit your page. In this section, we’ll focus on three key areas:

• The Top Section: Crafting the right imagery, headline, and contact details.
• The About Section: Using four essential elements to highlight your offer, your ideal clients’ challenges, and how you help solve them.
• The Experience Section: Unlocking a powerful approach to showcase your services, moving beyond the typical resume-style profile.

Building a Quality Network

You’ve heard it before: "Your network is your net worth." But it’s not just about having a large network—it’s about building one that’s high-quality and strategic.

In this section, we’ll cover how to build your network with both quality and quantity in mind, including:

• Identifying who to connect with and how to connect with context—even with LinkedIn’s recent messaging restrictions.
• Follow-up strategies to nurture connections and keep momentum going.
• How to download your first-degree connections and search effectively for new prospects.

Moving from the Digital Space to Face-to-Face

As my friend Mark Hunter says, “You can’t take clicks and likes to the bank!” If your goal on LinkedIn is just to go viral, this masterclass isn’t for you.

Instead, we’ll explore how to transition from online interactions to meaningful, in-person or virtual conversations that drive real sales. In this section, you’ll learn:

• How to use content to spark discussions with prospects and invite their points of view.
• The role of video on LinkedIn and how it helps attract, teach, and connect with potential clients.
• A key LinkedIn strategy to re-engage prospects who’ve gone silent or "ghosted" you.